I have no problem paying for content. However, I'm not going to feel guilty for not going to a movie theater early so that I can see all of the trailers and commercials that are shown before the movie I want to see. I'm also not going to feel guilty for fast forwarding through commercials on TV.
Content creators are not entitled to decide what ads I choose to see and not see.
They have the right to demand compensation, but the appropriate way to do that is to gatekeep - i.e. don't provide access until the user pays (or promises to pay).
When they serve content with ads, they are not demanding anything.