Aaah, you're claiming luxury requires artificial value inflation, especially due to being under-produced. I can see that, and it's a usable definition. Apologies for not catching it earlier.

How many people subscribe to either of our uses of the term, I have no idea. But under that (or a similar) definition, you're entirely correct, Apple isn't luxury. Different only in the lack of (significant?) artificial inflation, and therefore less social prestige?