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Vivaldi and Brave both have built-in ad blockers. FLoC is a feature specifically designed to support advertising. Regardless of the privacy qualities of FLoC, it would be kind of pointless in these browsers anyway?

(Disclosure: I work on ads at Google, speaking only for myself)



FLoC would be pointless on Chrome as well if people use ad blockers on them. They should get an option to allow/deny the component.


Why do you think that won't be possible?




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