My company's marketing manager spent quite a lot of time figuring out what we we... | Hacker News

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		wazoox on June 29, 2011 \| parent \| context \| favorite \| on: How to Acquire Users for Free My company's marketing manager spent quite a lot of time figuring out what we were paying adWords for. He quickly realised that most ads were displayed on eMule-related forums, and that most clicks we paid for were thrown-away money. Lesson learnt: track carefully where ads are displayed!

spencerfry on June 29, 2011 [–]

You can segment AdWords to only display on Google search results. And you should.

wazoox on June 29, 2011 | [–]

Yep, we realized it. The "Display Network" used to work fine, though. It went downhill in the recent years.

spencerfry on June 29, 2011 | | [–]

I think things were a lot better when AdWords was less expensive back in the day (say around 2003-2005).

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