They didn't create their own social network. They registered a domain, added a development forum, wrote an ethereal sounding warning message about the coming 'future', wrapped it in a goth inspired theme, and posted it to the internet. They are two different things. The "Revision :0.1 Alpha" at the bottom is what makes me smile the most.

That said I'm not against them coming up with an open anonymous social network... I think that would be an interesting addition to the online world. However to say they created their own social network at this point is slightly over-stated. I look forward to seeing what they produce.