To renew something that is honestly no more than probably the following: (1) Update address/contact info if changed (2) Estimate earnings (3) Pay fee

Yea, I'd say an hour is too much.

This is longer than it should be but it's not overbearing.

Clearly worse than it should be, but my experiences with health insurers and hospital billing departments made the anecdote read a lot funnier than it was intended to, for sure. "Only an hour!?"

The idea of a yearly license to operate a coffee shop, that requires renewal and payment, is pretty absurd in my opinion.

The happy path was 5 minutes.

I agree it could be more simple an hour doesn't seem too awful.