I have worked in ad tech for a while and I am not sure that I really believe a lot of this article.
I am not quite sure what advertisers are complaining about. Facebook should still be able to track purchases of physical goods, since most of those will require an email address and facebook can use that to link up the sales.
Web site retargeting is not really affected by this. I guess people using shopping apps would be impacted, but a lot of those folks will be logged in and trackable. This article references "Most retail websites" but they are not affected by the recent change (ITP does affect them, but that is not new).
App downloads are probably much less trackable and that would definitely be affected.
I am not quite sure what advertisers are complaining about. Facebook should still be able to track purchases of physical goods, since most of those will require an email address and facebook can use that to link up the sales.
Web site retargeting is not really affected by this. I guess people using shopping apps would be impacted, but a lot of those folks will be logged in and trackable. This article references "Most retail websites" but they are not affected by the recent change (ITP does affect them, but that is not new).
App downloads are probably much less trackable and that would definitely be affected.