"The App Store puts my product directly in front of EVERY SINGLE person who is capable of using it. Let's not understate the value of that."
Isn't the internet doing that already, anyway? How is Apple advertising my app to everybody with an iPhone? I don't think they can do that in the long run. Sure, as long as there are only 100 apps, it looks like that, but if there are several thousand, I don't think every iPhone user will see them all.
Currently, it's possible to go to the App Store every day and peruse all of the new apps as they come out. I can go to the App Store and click on "New" then "See All" sorted by recent. If Apple's smart, they'd make this even more convenient for users.
At the current rate, you could probably go through all the App Store pages of the new apps for a couple of months in a couple of hours. This would be the purview of reviewers.
Isn't the internet doing that already, anyway? How is Apple advertising my app to everybody with an iPhone? I don't think they can do that in the long run. Sure, as long as there are only 100 apps, it looks like that, but if there are several thousand, I don't think every iPhone user will see them all.