The screenshots on the “Free episode” page give me the immediate impression the shows are low budget productions. It’s a combination of the locations/backgrounds, lighting, and the randomness of some of the frames…the out of focus hand in the first image.
For marketing, it might help to color grade the stills on the page similarly. The natural balance of the first still makes the green and magenta casts in others more obvious.
It's an interesting time to be doing something like this, because Youtube and TikTok have created a permission structure for idiosyncratically "indie" content to break through to mass audiences. When Youtube launched (I am old) I thought it was pretty silly, like "America's Funniest Home Videos" but without Bob Saget. But if you told me today that far more content is consumed on Youtube than on all the cable networks combined, I'd believe you.
The extent to which these things appear to people outside their audience as "low budget" might not matter, and if it doesn't, that seems like a big new thing, an idea you can play around with.
My critique is on the terms of the project as presented here. I didn't choose a random link. I clicked on one that was presented.
The page aggregates visuals. Its design amplifies the visual effects of low budget.
Even straight to video movies get boxcover art.
But your comment prompted me to look at my Youtube app. There's a lot of effort in the home page river to create visual coherence to solve the same problem.
Some of it appears to be color grading. Some appears to be sequencing similar palettes adjacent. Some is breaking up palette transitions with ads using colors that help.
A big part of it is using a title screen with text over the image...after looking at the desktop browser page.
An avant garde art project can seek to create a new form of visual literacy. That's not what this is. There are visual conventions paving the happy paths.
People might watch a drama with purple lighting without caring. But if you ask them if they want to watch a drama with purple lighting, they will think it a strange question.
It seems like most of it is going to be indie content so... they are low budget. I suspect it will be hard to win with this approach. I'm not convinced mainstream black audiences value black-centric content more than they value production quality.
For marketing, it might help to color grade the stills on the page similarly. The natural balance of the first still makes the green and magenta casts in others more obvious.
Good luck.