I shouldn't. It's possible that some of the folks back there read HN and the idea would be immediately identifiable. Heck, maybe they'd even sue me for violating the NDA or something (but it's not like the bizarre idea is even monetizable).

But in a couple of years... that mockumentary idea would be comedy gold.

You know, there's more than one company doing social mobile photo sharing, right?

"but it's not like the bizarre idea is even monetizable"

...and in fact it's what they were trying to monetize that was really funny.

Sounds like a company that did customer development after product development.