> Wow, thank god we had the geniuses at Google to give them their unique monetization model: ads!
I think you're forgetting the state of the web in 2005.
The tech to do on the fly pre-roll and mid-roll ads in an existing video didn't exist in 2005, there was no significant market for video advertising on the web in 2005, and web browsers could not play video at all. It was all plugin based. There was no streaming standard. There was no way to circumvent banner ad blocking, too. Sure, that new thing Web 2.0 might help, and XHTML 2 sounds promising, but it's not there yet. To top it off, the main way most users -- even Americans -- connected to the internet in 2005 was still dial-up! So you're a niche market, too.
If your model is "just use ads" then the 2005 response is "okay, but how do you sell dynamic ad views in videos with maybe a couple thousand views? And how do they work?"
I think you're forgetting the state of the web in 2005.
The tech to do on the fly pre-roll and mid-roll ads in an existing video didn't exist in 2005, there was no significant market for video advertising on the web in 2005, and web browsers could not play video at all. It was all plugin based. There was no streaming standard. There was no way to circumvent banner ad blocking, too. Sure, that new thing Web 2.0 might help, and XHTML 2 sounds promising, but it's not there yet. To top it off, the main way most users -- even Americans -- connected to the internet in 2005 was still dial-up! So you're a niche market, too.
If your model is "just use ads" then the 2005 response is "okay, but how do you sell dynamic ad views in videos with maybe a couple thousand views? And how do they work?"