Actually, I think the reason they're still selling the S3 is because it is quite different visually. If you don't mind having a watch that has a much smaller screen (which affects usability and isn't as 'prestigious' among Those Who Care) then you can get an Apple Watch for a price point that rivals Fitbit etc.
Note: I am not one of Those Who Care — I still rock my Pebble Time Steel!
Note: I am not one of Those Who Care — I still rock my Pebble Time Steel!