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You are selling a product in an unvalidated marketspace. Want to sell a bug tracker? Just call it a bug tracker. I don't know what the category of your product is, so I don't know if I need one.

Why do I need to contact a website? Am I looking for a job, and cold calling companies to look for openings? Am I marketing something? It's kind of a lightweight CRM? But don't say CRM, because I don't know what a CRM is ;) Maybe you could look at how 37 signals sells their CRM.



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