Anecdata, but when starting a web forum years and years ago, I had to post regularly as a dozen sock puppet users to kick start it. Nobody wants to be the first, and 99 percent of people just lurk.
I’ve been a soundsystem mc and organizing parties since 97. I have noticed similar behavior on the patrons attending. People either need to get tipsy enough or someone else has to have the courage and be the first one dancing. Now, even if it’s not my show, I tend to be early on dancing and that usually opens up “queue”.. ratio of lurkers is ofcourse high but the genre is more geared towards people coming to actually dance.
In case anyone else wants to know about it before investing their time:
The YouTube video title is "Funniest Leadership Speech ever!"
It's a little humerous, but I didn't hear anything about leadership - the word was never even said by the speaker! The speaker ended by saying "…and that's where I learned where I'm from." So yeah... not about leadership at all. Decent speech, but bad YouTube title. There wasn't any lessons or anything, just a story about the guy when he was a kid.
This is so incredible! Not sure if real or not but it seems plausible as to how movements are created. Very illuminating if true. Hope to apply it in future ventures.