Check out Alan Mulally. I think he's an underrated CEO. While he is an engineer, I still admire his business acumen. I would think (and I know I'm going to get criticized for this) he might actually be better than Jobs. If not, it's 1A and 1B. Steve is in Alan's class, not the other way around.
You must view Alan's body of work and what he's done to turn around a company from the very bottom to where it is today. Totally different brand image. He's done it twice.
It looks like Mulally has turned around large, moribund businesses like Ford and Boeing from complete mediocrity to relative competence. I don't mean that in a negative way, because it's miraculous for a company like Ford to turn around the way they did, but let's be honest here. Jobs led a large, established company into being the most valuable public corporation in the world, competing successfully not with behemoths like GM but with Silicon Valley. Name a tech company half the age of Apple that can even hold its own against the forces of creative destruction in the Valley, much less grow like a startup.
I had to google to find out who Mullaly is.
And frankly, Jobs having his vision for years (check out his 1997 WWDC video) and bringing it into fruition looks much much more impressive to me than some cost cutting.
It's hard to argue that there's anyone better than Steve's vision. But Steve also did some cost cutting when he took over Apple (when it was a few months away from bankruptcy).
We all know what Steve would have done if he took over Ford:
1) Elminate all models with the exception of a few. Alan sold off Land Rover, Aston Martin, Volvo and a few others. He also closed Mercury.
2) Take those models and offer one or two different versions of it and offer it in two colors--black or white.
3) Put an emphasis on design. You'll notice that Ford's cars are now much more diverse and much more attractive.
4) Focus on reliability. Again, Alan did the same thing with Ford. He took the engineers to consumer reports and had them scrutinize their reliability right in front of the engineers.
I hope I'm making a point. Steve would of likely did the same thing Alan's done at Ford. Alan would have likely did the same thing Steve's done at Apple. Maybe not quite as good as Steve's done it, but very similar.
I've been watching Mulally a little bit over the past few years. What source(s) of information would you say are best to get a better idea of his thinking and of what he's done? Do you get all that only from interview and maybe annual reports, or is there a better source?
You must view Alan's body of work and what he's done to turn around a company from the very bottom to where it is today. Totally different brand image. He's done it twice.