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If you swear that pub has the best fish and chips, your friends might just begrudgingly accept your offer.


But it doesn't. The fish is rotten and the chips are cold and mushy. And the staff is abusive and rude, and you risk getting a beer bottle broken over your head any minute. The only reason why they come there is you. And that noisy pub makes billions of dollars - because people keep coming to it for no reason other than "my friends are there" - not noticing that their friends are there only because they wanted to find you, and if you found a better place, they'd follow you gladly. As Substack, for example, proved nicely.




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