Has anyone seen the video? They're trying desperately to map print paradigms to the web. It's a major fallacy which many developers (and product managers) fall into.
It will sell well to companies with a lot of money by telling them what they want to hear, rather than what they need to hear. It depends on your definition of a 'good product.'
Ideally, you'd have "What I See Is What You Get." Then traditional designers (the "I") can have their pixel-perfect whatevers reproduce exactly on every single system/configuration (the "You").
Or, you could have "What You See Is What You Want, Based On What I Think Is A Good Way To Do This (But You Can Also Choose)"
Things like resolution independence, mobile/small display support, gestural interaction support, impaired-senses accessibility, graceful degradation, and multi-browser compatibility all go towards into that, IMO. It may not be identical on every system, but it will look good and be usable.
I can't really see WYSIWYW,BOWITIAGWTDT(BYCAC) being the next sales paradigm shifting quantum leap of buzzwordology though.
