>If there were 100 good search engines the price for advertising would be 90% lower
Would it really be that much though?
I thought search ads were auctions - i.e. competition for impressions/clicks directly correlates to the price of advertising.
If you have search users distributed across 100 platforms, the competition for impressions/clicks is going to be super low on all platforms, but you'd have to advertise on 100 platforms to get the same level of engagement, adding it all back up but with 100 middle men this time.
Would it really be that much though?
I thought search ads were auctions - i.e. competition for impressions/clicks directly correlates to the price of advertising.
If you have search users distributed across 100 platforms, the competition for impressions/clicks is going to be super low on all platforms, but you'd have to advertise on 100 platforms to get the same level of engagement, adding it all back up but with 100 middle men this time.