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> When Jobs first introduced it I was skeptical

We technologists are a jaded bunch; we underestimate the appeal that technology still holds to vast numbers of people outside of our narrow field. The potential for game-changing products like iPad is still there and is still huge.

Our second biggest weakness is that we, having been either nerds or the "good kids" in school, hold dear a belief that the world is (or should be) a "fair" place where "pretty" is ranked below "smart" and where everything is judged on its own merit. Most people, for better or worse, do not think like that -- most people don't have the time to evaluate products on their own merit and, moreover, they don't even trust those who do (the logic goes: if you have so much time on your hands so as to compare products on their own merit, you must be doing something wrong with your life and therefore I will not follow your advice).



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