C'mon, guys, there are genuine BF discounts. They do exist! And people do know the deal value, when they see it.
The retailers don't have to discount everything on the floor, they just need the traffic. Once in, some items could still be purchased as valued, the discounts on some items help pull the people in. And sure, the mood and expectation helps.
It is a balancing act, but marketing does not equal cheating, some [lot] manipulation there is, of course. And the crowds are willing too, now demand discounts on anything of value!
> And people do know the deal value, when they see it.
This is contrary to all of my experience with the sort of people for whom shopping is a hobby or who get excited about black friday. They all love to "save 50%" on some junk that was marked up 200% and will end up in the thrift store before the year is out.
Amusingly I just told my spouse about the article, and she said: "Why make things cheaper when you've already got them rushing into the store because it's black friday?"
The retailers don't have to discount everything on the floor, they just need the traffic. Once in, some items could still be purchased as valued, the discounts on some items help pull the people in. And sure, the mood and expectation helps.
It is a balancing act, but marketing does not equal cheating, some [lot] manipulation there is, of course. And the crowds are willing too, now demand discounts on anything of value!