Looks interesting. It appears to be missing bear bags for food. Are customers taught how to survive in the woods or is it expected they already have camping/hiking experience? Will there be a version for cold weather and high altitudes, maybe with a thicker or different material? Have you also thought about accessories like thermal water bags that could be suspended above the Jupe to provide a shower or drinking water with some pass-through interface? It looks easier to set up than a Yurt but more heavy duty than a WWII style military tent. Is there a time lapse video of people setting one up from start to finish without video cuts/edits?
Disclosure: I joined the team after being an advisor.