Make "HTML5" game, only present the video with flash

I get a 'plugin missing' message when I try to watch the trailer

I'm a fan of that style video trailer. Thoughts on the tools that are used for that sort of video production? Figured by now there's specific apps that are focusing on those visual styles. Oh, and, the game looks interesting as well. HTML5 FTW.

See also this "museum" of user contributed ads: http://adslifegame.com/m