It's a combination of a certain group of people who will fight to the death for their "right" to maintain complete ignorance of all things "computer" (beyond the absolute requirement of locating the power button to get started, and knowing that "(e)" icon for "Explorer"/"Edge" means "Internet"), and an out of control advertising industry who will fight to the death for their "right" to abuse such people's lack of understanding of everything "computer" in order to monetize and spy upon every little detail of everyone's every single move upon the Internet that the advertising industry has inexplicably and arbitrarily decided that they alone own and control all the rules and operations thereof.