Agreed in essence... The ideology is indeed old, but the practice of putting flashy wrappers and catchy names around the services are new.. Like "Dynamo DB" and "Route 53". Those names appeal to non technical product owners that then force adoption onto development teams... Pure fluff at it's best.
That's the think about the marketing first model we're dealing with now... No real innovation, just branding/name changes and highly tailored customization to lock a customer into a specific platform.
There’s nothing new about marketing your product, and make no mistake that DynamoDB and Route53 are products.
> Those names appeal to non technical product owners that then force adoption onto development teams
Route 53 is a pun on the DNS port—not exactly common knowledge among nontechnical product owners. Anyway, DynamoDB and Route 53 succeed on merit. There are certainly better examples of shitty technologies that win on marketing or other nontechnical considerations. E.g., Oracle anything (of course Oracle aren’t know for being purveyors of microservices).
That's the think about the marketing first model we're dealing with now... No real innovation, just branding/name changes and highly tailored customization to lock a customer into a specific platform.