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Source: Facebook To Launch Read, Listened, Watched, And Want Buttons (techcrunch.com)
26 points by jmjerlecki on Sept 19, 2011 | hide | past | favorite | 16 comments


Nevermind the buttons: that Facebook is launching new graph verbs makes their graph exponentially more interesting


"Want" button is interesting. If you are an advertiser, you can target users on Facebook who has an intent to purchase a specific product.


Most importantly: will I be able to adblock these as easily as the like button?


That is the big announcement on the Developer conference?

A little disappointing. This will be moderately successful, because all the People will put it next to their like button.

The Like button is used because people like to give active statements about something. I don't have any data about this, but i assume the usage is declining because there is no real benefit for liking something.

Where is the benefit for clicking Read, or Watched? They will probably argue "Sharing", but there are already too much Kitten videos on Facebook.

What happened to the Social Graph from the last f8? There were some big buzzwords like "everything is connected" , but i still don't see what changed since then.

They have so many brilliant Developers.

The best thing i can remember is HipHop for PHP and the Open Compute project.

They don't really try anything out of their comfort zone. The whole Deals thing got almost no promotion, was introduced silently and disappeared silently. There were some rumors about a Facebook Phone, that would have been interesting but no...


I added Facebook like to a website that gets about 5,000 views per day.

After a month no one clicked one, and it slowed down the website even though it was loaded asynchronously after the page was done loading. It took on average 500 ms to load according to Firebug, and sometimes it even timed out, leaving an ugly error message where the iframe was.


Unclear how this will play out. The decision to 'like' is more complex. What if you read text and watch a video? Which button do you click? I understand this generates more data - and that's the real power, but the LIKE has already become so ubiquitous.


Probably, the developer will add whichever button of Like, Read, Watched, Listened makes the most sense for the content.

As for the ubiquity of Like, the new buttons will probably look like a Like button, and probably use an icon from the Facebook interface. That should help people make the connection to Facebook.


Yeah i see how this will play out. Now we have 2-3 Buttons per item just for facebook. Because you can read something and like it aswell as want/watch it.

More buttons higher pageloads because not many sites use the 2-click versions yet.

Maybe someone should rethink the overall share model and find a new way to do it. Over time there will be more and more buttons all over the place.


Do you mean there's a two-click version of the Facebook Like button? Do you have a link to more information about it?


It`s actually only a technique where you replace the like button with a static img and on an mouseover event or first click you replace it with the original like button.

Its good for improving page loads because you dont have to wait for 3rd party servers and also its an improvment for user privacy because your site is not automatically sending content informations into the graphs of all these sites just because someone opens a webpage.

I can only link to one project i know of, but its in german only atm http://www.heise.de/extras/socialshareprivacy/ another example would be techcrunch but as far as i can tell they only use it to improve the overall pageload experience.


Unfortunately, I can see Digital Agencies and SEO Specialists recommending (and clients of both requesting) a slather of buttons for every conceivable type of Like on the off chance that someone actually clicks one.

I don't mean to point fingers, but I don't think this sort of thing is going to get any better: http://i.imgur.com/VeUr1.png


The veritable array of social buttons that appears on numerous Web sites tends to be one button per social network. The idea is not to try and ensure that people click at least one button, but rather to ensure that they almost always have one that they can click. I don't see how adding all of "Like," "Read," "Want," and "Watched" to one's site would help solve that problem.


If you read the post carefully there is actually no mention of developer access to these buttons. Obviously it might be the case, but all the text says is that you'll be able to click one of those actions in your feed. This makes more sense to me. You're responding to someone else's like.


[More cowbell] jerrya [wants] this button. jerrya [read] this comment. jerrya [liked] this comment.


and i'll have a "yeah, right" button in my browser


This is just stupid, there's no value to the users whatsoever It's just a hoop they'll try to push down the users throat to make more ad money

People are not stupid, this won't catch

Also, facebook is getting all bloated




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