Every single other big developer seems to focus on high end graphics and extensive scripted stories, not sure how Nintendo managed to keep the focus on FUN instead. Graphics and stories are much easier to produce than FUN, Nintendo somehow managed to avoid that. I wonder if this is the culture barrier? Making a game people want to buy without a story or graphics is really hard, but Nintendo chooses that hard path anyway. Very different from the Hollywood games we see from USA where most of the money is spent on motion capture, graphics, effects, storytelling etc.