> I'd strongly suggest, they should stop making statements like this:
I think that statement is more about positioning the Kindle Fire into a different market segment than trying to frame it as a competitor to the iPad. Bezos needs people to see this as something different, something you might potentially own as well as an iPad. For that to happen he needs to be able to say that it's not just cheaper, but radically cheaper. Personally I think it needs to get down to $149, but we'll see.
I think that statement is more about positioning the Kindle Fire into a different market segment than trying to frame it as a competitor to the iPad. Bezos needs people to see this as something different, something you might potentially own as well as an iPad. For that to happen he needs to be able to say that it's not just cheaper, but radically cheaper. Personally I think it needs to get down to $149, but we'll see.