They say imitation is the sincerest form of flattery. Here, imitation is the most efficient way to create market share.
Samsung started as a lower end brand. Now in the world of electronics, they've become a substitute for higher end brands. The difference between Samsung and Apple is that the latter creates the market. Samsung goes where the market is and carves its own share.
Samsung started as a lower end brand. Now in the world of electronics, they've become a substitute for higher end brands. The difference between Samsung and Apple is that the latter creates the market. Samsung goes where the market is and carves its own share.