We in the Baltic states near Russia are observing a massive shift of antivax, alternative medicine etc influencers, who have been exploiting this "us vs them" so successfully during last years, into Russian war propagandists.
Not only you, Slovakia, Czech republic, Poland, Hungary and I am sure Romania, Bulgaria etc. All west flanks of Russian's wanna be new empire. To me those were clearly FSB (or related) psy-ops, pretty successful ones. 101 on how to weaken state and public discussions.
Coupled with support of political parties / celebrities who very uncritically support anything pro-russian and fiercely attack anything else. Luckily, Putin managed to demolish most of it in couple of days.