Hey Vineet, I agree that figuring it out early on is hard, but it's not just something successful companies "say" they did.
You as the product creator have to make decisions about what your product means, what it stands for and how it will come across. Imagine your product was a real person - how would they behave? What would they say? Those are the kinds of things you'll then need to build into the product.
No one said it'd be easy, but I think it's worth it.
I did not mean to say that I don't like doing it - just that I have heard it so many times and that making it happen is hard. I would love to hear more people breaking this branding thing down.
Sure. It's a complex and fuzzy process, which is probably why it hasn't been explained well. It starts with you & your customer.
I see that you're behind architexa and I can see you're not sure what kind of personality you want for your product. Why did you decide to make this? Is this a personal problem you have? Who is your target customer? Why do they want your product? Do they want to work faster? Or prevent mistakes? Or use something with very little friction? And don't say all of the above, because no product can be all things to all people, just like no person can be likeable to everyone (well, except Ryan Hupfer).
You as the product creator have to make decisions about what your product means, what it stands for and how it will come across. Imagine your product was a real person - how would they behave? What would they say? Those are the kinds of things you'll then need to build into the product.
No one said it'd be easy, but I think it's worth it.