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> And Google performs an update regularly to their algorithm. At which point all websites have to do an SEO dance and hope it rains again. Google does this to prevent people from focusing on other search engines

Now that sounds really far fetched. It's like claiming Apple's developer documentation is so terrible to make sure devs have no time left to develop for other platforms :)

What would you say if Google never changed its algorithm? Surely, that would be evidence of a stagnant monopolist no longer finding it necessary to invest in the product.



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