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Any TV sold in the EU must adhere to the GDPR, so there has to be some sort of opt-out for tracking (and yes, GDPR opt-out also applies for "anonymized" profiling)


My LG TV has opt-in for tracking. That said, a lot of stuff just refuses to work unless I accept it. I refuse to use those features. It's a lose-lose situation.


No opt-out. It must be opt-in - off from the start.

This does not stop companies from making it very difficult to stay opted out, or to disregard GDPR entirely. After all, enforcement is very rare.


Then it will be the classic "Do you want to opt-in?" popup with two options: "Yes" and "Ask later" with a lack of a No button. Just show this every time the TV is powered on, and getting "consent" is a matter of weeks at best.


Intent matters, and EU DPOs and courts have already begun striking back against dark patterns [0] years ago.

[1] https://www.datenschutzkanzlei.de/grenzen-des-nudging-lg-ros...


Tell it to Meta who used that pattern on Whatsapp to obtain consent to merge data with Facebook.


Meta is governed by the Irish DPO which just about everyone else thinks they're intentionally stalling, Germany is pissed in particular [0].

[0] https://www.handelsblatt.com/politik/deutschland/datenschutz...




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