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A quarter is like a decade at an early stage startup though. I'm not sure how many employees OPs company has though, so maybe they're at a bigger stage.

We're at 4 people currently and it would be extremely difficult to set goals that span 3 months. There is too much in flux.



The goals don’t need to be minute and fine grained.

They could be as simple as “onboard 20 new customers by December 15”.

From there, you build whatever is necessary to capture 20 new customers.




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