1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high.
2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices
Interesting that in point #2 you think the market helps lower prices, when in point #1 you establish that Apple doesn't lower the price of what they're selling regardless of how much they lower their own prices.
It seems to me that they did pay a lot to do R&D to develop computers, laptops, software, chip designs, etc.
You do not get rich writing unnecessary checks, but you do get rich writing checks towards investments that result in ROI. Such as paying TSMC to develop more advanced chips in exchange for retaining exclusivity for a certain period.
> 1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high.
What makes you think they'd eat that? Would consumers balk at or even notice a 6% increase in price on their next Iphone? Even if they did Apple could just say "Inflation sry"
2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices