A proper experiment is repeated, over and over again. Some indie bands are managing to make money from "pay what you wish", and a great many more have been thriving from customers paying for easily-torrented, DRM-free downloads.
Video, on the other hand, has had few other tests of the notion that (most/some/enough) people are willing to pay a reasonable price for a good product, even when they don't have to. Instead, our choices are streaming services (to authorized devices only), or physical artifacts (with five layers of encryption). This is the first digital video purchase where I felt like I truly owned the movie I was buying. Give it time for others to try the experiment and see how they fare.
Video, on the other hand, has had few other tests of the notion that (most/some/enough) people are willing to pay a reasonable price for a good product, even when they don't have to. Instead, our choices are streaming services (to authorized devices only), or physical artifacts (with five layers of encryption). This is the first digital video purchase where I felt like I truly owned the movie I was buying. Give it time for others to try the experiment and see how they fare.