No doubt, if all music and video was released this way, a lot of it would fail.
A lot of music released by major labels fails, too. Movies flop. There are no guarantees.
So, I agree with you that Louis CK's marketing is fantastic. But it's not like only one person can market themselves this way, and there's not just a single audience that will pay for good stuff distributed in a civilized way. I think it's more like a giant overlapping Venn diagram of people.
Kickstarter might be the best place to see how this stuff scales. Everyone on there is doing their own marketing, and a lot of projects are getting funded.
A lot of music released by major labels fails, too. Movies flop. There are no guarantees.
So, I agree with you that Louis CK's marketing is fantastic. But it's not like only one person can market themselves this way, and there's not just a single audience that will pay for good stuff distributed in a civilized way. I think it's more like a giant overlapping Venn diagram of people.
Kickstarter might be the best place to see how this stuff scales. Everyone on there is doing their own marketing, and a lot of projects are getting funded.