A case someone made about Louis C.K. being an asshole. Downloading his content and watching it without paying != stealing. Stealing is a +crime+ punishable by heavy fine/jail time (depending on how violent), watching his stuff and not paying is just not supporting future versions. It's like going to a website and blocking all ads. This is not stealing. It is not supporting, consuming without desire to help the producer succeed.

However, this goes to show: If you are well known, it's more profitable to self-publish.