Longer form you might start to sniff it out because only one logically incoherent thing is needed to spoil the entire stew. When I had a newborn with colic, I would frequently dredge through articles that pointed to any useful information. I particularly remember one such article. The third paragraph in said something to the effect of:

"Newborns often cry because they are still mourning the loss of a loved one."

It was hilarious but also depressing to know that dead Internet theory becomes more real every day.