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Can't we dispense with the inflammatory and misleading headlines, PLEASE? As before, FB is selling space on your timeline, not the contents of it. This is comparable to the targeted ads Hotmail (if I recall) used to insert into outgoing emails. I don't like it, just as I didn't like ads in my email, but it's a far cry from what the headline implies.


The headline isn't misleading. The piece is literally about how Facebook is pitching this big change to marketers.


According to TFA, the ordering of your timeline is influenced by how much people pay Facebook. Sounds like selling my timeline to me.


If that were true, the sponsored content would be labeled. See http://news.ycombinator.com/item?id=3388106




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