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> There's research that shows that in certain situations, the first mentioned number acts as a strong anchor. So you might want to be the first.

I believe I read the same research (Robert Cialdini? though he might have been citing other people's work).

The effect is certainly real, but the keyword here is "certain situations", I don't quite recall this research to include salary negotiations among these certain situations.

Though I'd love to be proven wrong, do you have a citation?

But let's say it works (I could easily be wrong on the above), this number anchoring effect also works when the number mentioned is not strictly related to the quantity you're trying to make higher (or lower) in the response. So you could passingly mention an hourly rate (or yearly income) of an unrelated profession, or even something like "activity/service X costs 90k yearly". In this case you can also safely name a much higher number than you're aiming for (as long as it's on the same order of magnitude, I suppose), which was shown to strengthen the anchoring effect. That way, you're still framing the "bigness" but without mentioning a possible salary first. So you get to have your cake and eat it too.



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