I guess, my point is that when I come to google and enter a search term, I expect to see all the public information ranked by relevance. Just because you have a different UI treatment for the personalized results doesn't mean that they should get the preferential treatment. When I search for Britney Spears, the google plus, facebook, myspace.. pages for the artist should have equal probability of appearing in that widget/in the search-suggestions(which currently only shows gplus). Let the pagerank/other ranking factors govern which page shows there, don't just hard-code it to be the google-plus page. People are used to google search being impartial and showing the best out of all available information. You can't just show a google plus result at the top and say oh but its in the personalized results widget and not part of the web-ranking.