If you look up "AM/FM radio" on Amazon, you'll see plenty of examples. It does not include shortwave, unless specifically labelled "AM/FM/SW". Whether LW is included or not varies, probably because LW isn't used for broadcasting in US.
I don't think it's just a US or NA thing. In my experience, at least, every casual consumer radio I ever handled that had English labels on it, outside of vintage stuff, used this terminology. More advanced consumer radios like Tecsun will usually avoid "AM" and use LW/MW/SW as appropriate, but then still refer to VHF as FM.
I don't think it's just a US or NA thing. In my experience, at least, every casual consumer radio I ever handled that had English labels on it, outside of vintage stuff, used this terminology. More advanced consumer radios like Tecsun will usually avoid "AM" and use LW/MW/SW as appropriate, but then still refer to VHF as FM.