I guess the context is lost for Europeans. Apparently electronic immobilizers are not required by law in the US, so Kia and Hyundai did not include one on many models, resulting in higher theft rates.
For context, immobilisers have been mandatory (on new cars) in England and Wales since October 1998. Possibly some exemptions for specialist cars, like a Caterham.
https://www.thedrive.com/news/kia-and-hyundai-sued-by-city-o...
Now apparently because insurance rates are regulated, some insurers now refuse to insure certain Kia models.