Anecdotally, it seems like companies advertising data + AI capacities are the worst offenders when it comes to buzzwords and grift. Also anecdotally, I know the founder of a small agency that does rapid prototyping of predictive models for logistics-heavy industries and adds a lot of value.
I think the problem is really one of scale - it's way harder to pin down your value add when you're part of a very large collective. Being responsible for 10% of a 10-man output is much more tangible than being responsible for 0.001% of a 10,000-man output, and the difference between 10% and 0% is similarly much easier to discern from a management and accountability perspective.
I think the problem is really one of scale - it's way harder to pin down your value add when you're part of a very large collective. Being responsible for 10% of a 10-man output is much more tangible than being responsible for 0.001% of a 10,000-man output, and the difference between 10% and 0% is similarly much easier to discern from a management and accountability perspective.