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To be clear, the linked article debunks the whole thing. The correlationa were largely apocryphal, spurious, or useless.


That's not quite what the article says. Although it doesn't explicitly say so, there was apparently a (possibly valid) correlation. But Osco didn't act on it, instead removing a bunch of slow-moving SKUs instead.

Though that also makes the point that making things easier for customers to find is probably more important than any minor co-purchase optimizations.




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