It's not just too niche, it's too fickle. Even if you sell Robert Hoover today, ...

		brudgers on Jan 26, 2012 \| parent \| context \| favorite \| on: Ask HN: Is the Fraternity/Sorority market too nich... It's not just too niche, it's too fickle. Even if you sell Robert Hoover today, next year Pinto Kroger becomes president of Delta Tau Chi and you have to sell all over again. Not to mention how do you compete with Costco on bulk?

You don't compete with Costco, you partnership with them.