They say "please don't take this seriously" and pretend it's a parody. Yet... the product is real, and the "see plans and pricing" button still takes you to a payment page. So because they're promoting their site on HN instead of on Techcrunch they think it's okay? This is like building a knockoff MacBook with an Apple logo on it, and pasting a "parody" sticker on it.

I guess the GemFury folks just wish they could get as much publicity as CureBit did, even if it's mostly negative.