That's the theme the company had since the beginning, and it's also used in its green eye logo.

https://en.wikipedia.org/wiki/Invidia

https://wccftech.com/nvidias-name-origins-history-roman-myth...

In Spanish we have a saying which says "verde de envidia". Literally "enviously green", as being full of envy.

Yeah, but I heard that it started with ".nv" suffixes on firmware files or something (for "next version") and the idea of pronouncing it / branding around "envy" came up later when they were searching for a brand. In any case, I think it fits their company personality well.

I always remember HP started their Envy laptop line with an almost identical MacBook clone (in silver plastic, because HP).