Apple has ended up having to go mask off in some other recent legal struggles as well - their decision to describe itch.io as a source for 'unspeakable games' in an attempt to win points against Epic is a good example of how they haven't changed their stripes since the old days when you were banned from including religious or sexual themes of any kind on the App Store, even stuff as mundane as 'my project gutenberg app allows you to read the Kama Sutra'.

In general all of these big companies only hold progressive values if it's profitable to do so. You'll see rainbow-colored logos on big corporate campuses but when it's time to censor or surveil minority groups for the government they all line up.