Apple cannot promise human rights to all of their customers. They can believe in certain things (eg. "gay marriage" or "privacy is a human right") but they will forsake these values when enough money is put on the table. This is because (as the parent originally said) Apple's foremost priority is money; we can smile and pretend these things don't butt-up against each other, but then you have to justify things like Apple's Chinese Mainland policy. They do not co-exist peacefully, greed has consistently cannibalized them without a second thought.
I'm not aware of a single case where Apple on-the-record promised to customers anything so abstract. Can you link to one example?